In March 2020, during the first days of the pandemic, I worked with the Associated Supermarket Group team on a new educational campaign trying to explain that new situation. This campaign included the Art Directions and Design of animation and illustrations for their websites, social media networks, and a TV+radio collaboration with iHeart Radio.
/Project: COVID Educational Ads
/Role: Visual-Character Designer + Animator
/Date: 2020
1/AD+MOTION. Covid 30″ Clips
Enjoy here the first animation that I designed, directed and animated for this campaign.
2/CHARACTER_DESIGN. Visual development, props, and character studies for animation
3/STILLS. Concept, color/key moments for the animations.
Styleframes for props and other elements interacting with the characters
Environment Design including the development of the city, its buildings, the interior of the houses, and the supermarket.
+/THANKS FOR WATCHING! info@adritorres.com
