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In March 2020, during the first days of the pandemic, I worked with the Associated Supermarket Group team on a new educational campaign trying to explain that new situation. This campaign included the Art Directions and Design of animation and illustrations for their websites, social media networks, and a TV+radio collaboration with iHeart Radio.
/Project: COVID Educational Ads
/Role: Visual-Character Designer + Animator
/Date: 2020
1/AD+MOTION. Covid 30″ Clips
Enjoy here the first animation that I designed, directed and animated for this campaign.
2/CHARACTER_DESIGN. Visual development, props, and character studies for animation
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3/STILLS. Concept, color/key moments for the animations.
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Styleframes for props and other elements interacting with the characters
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Environment Design including the development of the city, its buildings, the interior of the houses, and the supermarket.
+/THANKS FOR WATCHING! info@adritorres.com
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