Valeant Pharmaceuticals was launching an innovative laser hair removal (LHR) system. Not only did we need to introduce the new device to the U.S. market, but we wanted to destroy the taboos that LHR was only for certain skin types and appeal to Millennials through a language they understood– emojis.

/Client: Valeant Pharma
/Agency: Cien+
/Service: Branding + TV Spot + Website
/Date: 2015-2016
/My Role: Art Director + Animator + Designer

1/VIDEO. TV Spot
Our brief was to redefine the Laser Hair Removal conversation under a lifestyle platform, empowering people to feel confident in their own skin so they can bring out their true selves. The result was a funny commercial about 6 characters and their childhood nicknames.

/ Credits:
— Director: Andres Cortes
— CD: Alejandro Webelman
— AD: Joa Jackel, Adri Torres
— Script: Sydney Spence

/ Awards:
— Archive Magazine (3/2016)
— MM&M (5/2016)

2/WEB. Interactive and gaming websites
A key part of the brief was to come up with two interactive websites, one for consumers (with gaming or interactive content) and one focused on the doctor (medical oriented). The result was a funny website with an interactive homepage where the user can remove the hair and reveal different nicknames. On the doctor side, we produce landing-pages introducing doctor and consumer stories.


3/SOCIAL_MEDIA. Digital content and campaigns
After the successful launching, we continue the conversation with social media content for summer and winter campaigns.

4/ANIMATION. “How to use” clip
Additionally, for the doctor side of the website, we produced an animation clip for describing the product and how to use it. The clip includes stop-motion and After Effect animation.